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Success in business brokerage begins with winning the listing! Whether you are new or more experienced, this course is for anyone who needs more practical ‘how-to’ instruction on getting in front of business owners through both traditional and internet forms of marketing. You’ll benefit from the use and discussion of sample materials by actual, successful business brokers, giving you tangible tools to implement when you return to the office.
Important Information about the virtual session:
You must use webcam during this session.
You must attend the full course to earn credit.
You must pass the exam to earn credit.
The IBBA reserves the right to cancel this course in the event a minimum number of attendees is not achieved. In that circumstance, students will receive a full refund.
This course was previously titled How to Find and Win New Seller Listings
Learn the five-step process that any business broker, new or experienced, can use to build an inventory of listings within a 60-120 day period. Proven techniques include direct mail and e-mail, telemarketing, personal visits, networking for referrals and general advertising. Explore these tactics that will help you locate and attract interested buyer prospects to your listings. Write and/or critique scripts, brochures, business cards and ad copy during this course, so that you can develop your own personalized marketing plan. This core skills program is designed for brokers with less than two years in the business brokerage industry and amplifies material covered in Courses #150 and #155. It is also a good course to take before the seminar courses (550 series) and Course #205 (Power Networking). Course #101 (Introduction to Business Brokerage) or #301 (Introduction to the M&A Process) is a prerequisite.
This course was previously titled How to Find and Win New Seller Listings