In the world of Main Street listings, there's a mix of good, bad, and sometimes downright ugly aspects to every business we represent. The art of presenting these businesses with honesty, while accentuating their strengths and reframing their weaknesses as 'opportunities' is a skill that sets top brokers apart. Join us in this workshop as we delve into the strategies and tactics that can generate genuine buyer interest for your most challenging listings and maximize value for your sellers.

This workshop is a rerecording of a workshop presented at the 2024 IBBA Conference.

Credits: 1

Duration: ~70 minutes

• Contact:
  Julie Hoffman