Buying or selling a business can be a traumatic experience. We’ll discuss actions you can take to educate and equip buyers and sellers so they have a great experience and become raving fans. We will cover:

Seller Experience

• Creating an amazing Seller Journey from the first meeting to the closing table
• Managing Seller expectations throughout the process
• Marketing Update Letters
• The importance of “Remember when …”
• Avoiding Commission Breath
• How to secure online reviews after a closing
• Asking for referrals, testimonials, and testimonial videos

Buyer Experience

• Sales automation tactics to help manage the large number of buyers in the marketplace
• Managing Buyer expectations throughout the Buyer Journey
• Educate and Equip buyers so they are more likely to identify the right business for them and write an offer
• Asking for online reviews from buyers
• Following up with buyers after closing and creating future sellers

Presenter: Chris Jones
Track: Fast Track to Success

Credit: 1

• Contact:
  IBBA Education