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R203 Marketing Principles Specific to Restaurants
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Added:08/10/2021 3:55 PM

IBBA Course #203R is for experienced general business brokers who want to learn more about marketing principles specific to the restaurant industry. This course will dive deeper into the reasons why you may want to become a restaurant broker and the best ways to position yourself as such.
Upon completion, you will understand:
• How to prospect for restaurant listings
• Listing agreement provisions specific to restaurants
• Red flag signs for restaurant listings
• Buyer target market segments
• Common issues faced with restaurants, and how to overcome them
Developed by 2 leading restaurant experts, this course provides the insights you need to confidently source and market a restaurant business sale.
While there are no required prerequisites, it is highly recommended that you take Course 201R, Restaurant Industry Overview prior to taking this course. Also, the content assumes that students have several years of active general business brokerage experience.
Credits awarded per Session. See individual Sessions for further details.
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$225.00
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About this item

IBBA Course #203R is for experienced general business brokers who want to learn more about marketing principles specific to the restaurant industry. This course will dive deeper into the reasons why you may want to become a restaurant broker and the best ways to position yourself as such.


Upon completion, you will understand:
• How to prospect for restaurant listings
• Listing agreement provisions specific to restaurants
• Red flag signs for restaurant listings
• Buyer target market segments
• Common issues faced with restaurants, and how to overcome them


Developed by 2 leading restaurant experts, this course provides the insights you need to confidently source and market a restaurant business sale.


While there are no required prerequisites, it is highly recommended that you take Course 201R, Restaurant Industry Overview prior to taking this course. Also, the content assumes that students have several years of active general business brokerage experience.

 

Course/Activity Information

When you complete this course, you should be able to:

  • Understand the reasons why you may want to become a restaurant broker.
  • Know the best ways to become a knowledgeable and competent restaurant broker.
  • Identify the marketing tools to promote yourself as a restaurant broker.
  • Know and understand the different types of restaurants for sale.
  • Know how to identify who your target market is based on the type of restaurant you are selling.
  • Be able to develop lead generation strategies.
  • Understand how to work with the seller to secure the listing.
  • Know what needs to be included in writing a listing to attract the right buyer.
  • Understand the different advertising methods that are used when marketing a restaurant for sale.
  • Walk into a buyer interview with confidence knowing key points that need to be addressed.
  • Understand special listing agreement provisions specific to the restaurant industry.
  • Know how to overcome most common objections.

Other information

  • Training Hours: 4.00
  • Additional Charges May Apply

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