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We spend a great deal of time and money generating listing meetings. However, the conversion rate of a listing meeting to a listing is one of the most crucial skills that determines the success of a business broker. We will take a deep dive into the 44 most common seller objections, and how to overcome them. These objections fall into 9 types:(1) personal reasons and issues rating to (2) listing, (3) fees, (4) broker experience, (5) judgment, (6) financial, (7) buyer, (8) price, and (9) terms. For each of the 44 objections we will discuss primary and various “fallback” responses. Increasing your listing rate will be a function of: (A) educating the client/customer, (B) gaining his/her confidence and trust in your ability, experience, professionalism and ethics, and (C) responding with strength and confidence. Each attendee will receive a copy of the “How to Overcome the 44 Most Common Seller Objections.”
Presenter: Len Krick
Track: Fast Track to Success
Credits: 1